Vanessa Li - Product Designer

Role

Sr. Product Designer

TEAM

Drawn Agency

Project Skills

Design Systems, Interaction Design, Visual & Brand, MVP Roadmap and launch, UX/UI

Date & Time:

Nov 2022 - Mar 2023

Honeycomb

Wellness Hall

Honeycomb Wellness Hall

Translating the Magic of a Wellness Hall from Physical to Digital

The Challenge

Honeycomb is an emerging luxury wellness hall aspiring to unite various fitness and wellness experiences under one roof.

I worked with designers from our DEPT team and Drawn Agency as well as a team of engineers and PMs to craft an MVP mobile app that facilitated physical in-person experiences, seamlessly catered to diverse user personas, while upholding the timeless and refined brand image of its physical space.

The APPROACH

We transformed Honeycomb's physical brand guidelines into a mobile-friendly design system and interface, starting with extensive research on behaviors, gamification, and color psychology. Through continuous discovery practices we designed multiple distinct app directions — community-focused, goal-focused, and offering-focused — ultimately crafting an MVP that seamlessly balanced user’s needs with Honeycomb's business goals.

the result

We successfully delivered a comprehensive and user-friendly MVP in 8 months that encompassed every aspect of the user journey (including 5+ third party integrations). This achievement allows Honeycomb to offer its clientele a refined, cohesive, and impactful wellness experience that seamlessly bridges the digital and physical worlds.

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🎯 Business Goal

Honeycomb’s goal is to bring fitness and wellness services and brands together under one roof with a "timeless and refined" experience.

All HC locations will be carefully designed to guide an intrinsically motivated customer to the right area based on their intended goal.

These are called “zones”

Honeycomb’s goal is to connect experiences across brands with a timeless and refined experience allowing brands to deliver their
own energy.

All HC locations will be carefully designed to guide a customer to the right area based on their intended goal. These are called “zones”

⭐️ App Goal

The Honeycomb App’s goal was to give a user experience that acted and felt like a support, facilitator, and companion to a user’s wellness journey at Honeycomb.

The app should have synergy and connection to the physical location, its “zones”, and reflect its “timeless and refined” brand image.

WORKOUT

RECOVERY

RENEW