Role
Date & Time:
Crunchbase AI
The Challenge
As a business and product team, we tackled the challenge of transforming Crunchbase's perception by leveraging AI combined with our comprehensive private company data to enhance investment decision-making. The project involved maintaining technical accuracy while simplifying complex AI powered data outputs, ensuring data visualizations remained true to the underlying algorithms, and creating a cohesive experience for our diverse user base—all while navigating shifting business priorities, aligning cross-functional teams, and meeting tight deadlines.
The APPROACH
I led the end-to-end design process on this AI feature (Due to NDA: Please reach out to me to learn more about the feature). Working closely with engineers and data scientists, I translated complex outputs from AI and our underlying algorithms into intuitive visualizations, carefully surfacing relevant data throughout the user's journey from company discovery, assessment and analysis, to investment decisions and outreach. Through continuous customer discovery and testing, I balanced technical capabilities with user needs, using these insights to advocate for product decisions with stakeholders.
the result
The redesigned AI experience reimagines how users interact with predictive data, introducing intuitive interfaces and interaction patterns that simplify decision-making. — Currently in active testing and iteration, this feature lays the foundation for Crunchbase’s continued innovation in user-centric, AI-powered decision making. More to come soon!
Let's Chat!
li.vanessa.yh@gmail.com