Role
Product Designer - Data Products
Project Skills
Product Strategy, Information Architecture, Compliance & Risk Systems, Data Modeling, MVP Feature Launch, Design Systems, Reporting User Experience
Date:
May 2025 - Jan 2026
Persona
Identity Verification
From Fragmented Risk Signals to Unified Decision-Making: Redesigning Persona’s Compliance Screening Experience
The Challenge
Persona's compliance customers (fintechs, crypto platforms, and various other business types) — were forced to navigate using any where from 3 to 5 separate screening reports (Watchlist, PEP, and Adverse Media) to assess risk on a single individual or business. This fragmented experience created duplicative manual review, unreliable audit trails, and layers of complex custom workflows just to track basic true/false positive decisions — all while the underlying product infrastructure made it increasingly difficult to ship new features or respond to evolving regulations.
The APPROACH
I designed Persona's Consolidated Screening Report experience, a new product that unified five separate compliance reports into one scalable, centralized experience. Working closely with engineers, data and compliance experts, and compliance-focused customers, I mapped real-world review mental models to inform the information architecture — sequencing risk data around the questions users actually ask: Is this a true match? How much due diligence is needed? How severe is the risk? I drove alignment across cross-functional teams from scoping through MVP launch, while designing a framework for the product to scale in the future.
the result
The Consolidated Screening Report shipped its MVP with a large crypto customer in Q2–Q3 2025, reducing fragmented review into a single unified workflow that eliminated many duplicative decisions, reduced custom tags, and complex workarounds. The new infrastructure also unlocked faster product development — enabling new entity types, additional screening inputs, and continuous monitoring capabilities. The product has laid a foundation to enhance the screening experience for a large majority of customers who rely on Persona for compliance and business decisions.
Let's Chat!
li.vanessa.yh@gmail.com